<M Hotel>, A New Beginning for the Future of Content Creation

CJ ENM is strengthening the advancement of its content business and global competitiveness through the successful integration of our exceptional storytelling capabilities with advanced technology.

In 2024, CJ ENM realized new potential in AI-powered content creation by producing the short film <M Hotel> using generative AI technologies. The film, <M Hotel> tells the mysterious story of a homeless man who discovers a mystical hotel key, offering profound insights into life.

The project was successfully completed in about a month by four AI specialists from CJ ENM’s AI Business Development Team using more than 10 AI solutions to simulate precise facial expressions and movements. <M Hotel> has received international acclaim for its technical and artistic excellence, winning the Jury Special Award at the ‘Busan International AI Film Festival’(BIAIF), being selected as one of the Top 10 Finalists at the ‘AI Film Awards Venice’, and earning Best Winner honors at both the ‘AMT International Film Festival(AI Competition Section)’ in New York and the ‘Cannes World Film Festival’.

These achievements demonstrate CJ ENM’s exceptional storytelling capabilities and technological integration expertise, serving as a significant milestone for sustainable innovation in the content industry. CJ ENM will further contribute to the evolution of the content creation ecosystem by increasing content quality and maximizing production and operational efficiency by leveraging innovative and differentiated technologies, including AI technology.